Eufearia

“Eufearia” is a neologism descending from the two words euphoria and fear. It describes an emotion which emerges between the euphoria for new technological possibilities and a very real fear of the abuse of these. The mirror as manifestation for individuality and self-portrayal reveals itself on closer examination as a tool that non-consensually extracts the data of its observer. Thus the power relationship flips and the active consumer becomes the passive product.